As part of my Fashion Marketing Masters study, I needed to work with a brand of my choice on a work experience module. I chose to reach out to Hiut Denim Co. as I wanted to undergo a content creation project for a brand promoting sustainable and ethical product in a product area and aesthetic that is different to myself as an individual. 

 

I worked with the brand on a 2 week work placement supporting a content creation brief to showcase their 'Aurelia' jeans to a Gen Z demographic for TikTok and Instagram consumption.